“We are pleased to extend our relationship with PepsiCo after a two-year successful signing streak,” said Matthew Primack, Senior Vice President of IMG. “With a well-thought-out strategic approach for millennia, we have extended the brand licensing programme across Europe. We look forward to expanding PepsiCo`s burgeoning apparel portfolio and expanding into other brand categories. PepsiCo`s last operational division is Asia, the Middle East and Africa. [41] In addition to the production and distribution of several global ranges of Pepsi-cola, Quaker foods and Frito Lay food products (including Pepsi and Doritos), this segment of PepsiCo`s business markets markets markets regional brands such as Mirinda, Kurkure and Red Rock Deli. [54] While PepsiCo has its own production and distribution sites in some parts of these regions, much of this production is done through other means such as licensing (for example, granting. B licenses (as with Aquafina), custom manufacturing, joint ventures and affiliate activities. PepsiCo companies in these regions contributed 10% to the company`s global net sales from 2015. [49] PLANO, Texas, February 26 /PRNewswire-FirstCall/ — Dr Pepper Snapple Group, Inc. (NYSE: DPS) announced today that it has entered into licensing of certain PepsiCo, Inc. brands by PepsiCo, Inc. (PBG) and PepsiricasAmes, Inc.

(PAS) by PepsiCo. As part of the transaction, DPS received a one-time cash payment of $900 million, before taxes and other related expenses and expenses. EUROPE-PepsiCo has renewed its licensing agreement with IMG for the Pepsi, 7Up and Mountain Dew brands throughout Europe. As part of the new licensing agreements, PepsiCo will market Dr Pepper, Crush and Schweppes in the U.S. territories where these brands were previously marketed by PBG and PAS. The same is true for Dr Pepper, Crush, Schweppes, Vernors and Sussex in Canada and Squirt and Canada Dry in Mexico. The new agreements have an initial duration of 20 years, with a 20-year extension period, and require PepsiCo to comply with certain terms of service. This division contributed 35% to PepsiCo`s net sales from 2015[49] and includes the production (and, in some cases, licensing), marketing and distribution of soft and non-carbonated beverages in North America. [53] Major brands marketed under this division include Pepsi, Mountain Dew, Gatorade, 7 Up (outside the United States), Tropicana Pure Premium Orange Juice, Sierra Mist, SoBe Lifewater, Tropicana Saft drinks, AMP Energy, Naked Juice and Izze. Aquafina, the company`s bottled water brand, is also marketed and licensed through North America Beverages. [54] In 2015, PepsiCo also introduced stubborn soda, a line of soft drinks without a high fructose corn syrup. [55] In 2009, PepsiCo launched an initiative called the Pepsi Refresh Project, for the first time in 23 years, PepsiCo did not invest in superbowl advertising for its iconic brand.

Instead, the company redirected the $20 million to Pepsi Refresh`s social media project: PepsiCo`s innovative cause marketing program, in which consumers presented ideas for health, environmental, social, education and culture grants. [89] [90] in which individuals submit and vote on non-profit and non-profit cooperations. [91] The main recipients of Refresh scholarships are locally-oriented organizations and non-profit organizations such as a high school in Michigan that, following their selection in 2010, received $250,000 for the construction of a gym. [92] After the Oil Spill in the Gulf of Mexico in the spring of 2010, PepsiCo donated $1.3 million to award winners determined by the referendum. [93] In October 2010, the company provided a total of $11.7 million, spread over 287 project ideas from participants in 203 cities in North America. [94] At the end of 2010, it was reported that the Refresh project had been extended in 2011 to countries outside North America. [95] Britvic announces today that it has reached an agreement with PepsiCo for a new exclusive contract for 20 years of duty-free bottling